- (1906-1958)Born in Frederick, Maryland, Claire McCardell attended Hood College before pursuing a career in fashion that began at the Parsons School of Design, followed by a one-year stint in Paris. Upon graduation in 1928, McCardell held several jobs ranging from fit model to sales assistant before landing a job as a designer for knitwear manufacturer Sol Pollack. In 1929, she met Robert Turk and became his assistant at Townley Frocks, until his tragic death in 1932. After his death, McCardell was named chief designer where she stayed for most of her career, later becoming a partner in the company. McCardell's design philosophy pioneered the concept known as the American Look, that is, uncomplicated, comfortable clothing for the casual American lifestyle. Her design philosophy was in sharp contrast to her European counterparts of the 1940s, whose clothes were fitted, fussy, decorated, and tailored. Having spent a year in Paris, McCardell gained firsthand experience about French fashion, haute couture, and the complexity of garment construction which is why she chose to rebel and to create clothes that were affordable, relaxed, and had mass-market appeal. McCardell took an innovative approach to fashion and was the originator of lifestyle-dressing. She is known for using worker and farmer uniforms as inspiration and was also famous for her wrap and tie styles. She created the timeless and highly copied Monastic dress, a bias cut shift dress. Her "five easy pieces" concept was the foundation for today's mix-and-match sportswear category and her "popover dress" was the chic precursor to the "housedress." Perhaps her most remembered designs were those in wool jersey which were seasonless, casually chic and easy-care. However, other fabric choices such as denim, gingham and cotton calico demonstrated her unpretentious approach to fashion, yet were considered quite stylish. Before, during, and immediately following World War II, McCar-dell and other American designers such as Tina Leser and Bonnie Cashin were promoted by Lord &Taylor's then-president, Dorothy Shaver. The American Look began to receive international acclaim after the war and eventually became the catalyst for the sportswear industry as we know it today. Before her death in 1958, McCardell was featured on the cover of Time magazine and authored a book, What Shall I Wear?See also Separates.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
Look at other dictionaries:
Claire McCardell — (1905–1958) was an American fashion designer in the arena of ready to wear clothing in the 20th century. From the 1930s to the 1950s, she was known for designing functional, affordable, and stylish women’s sportswear within the constraints of… … Wikipedia
Claire McCardell — (1905–1958) était une créatrice de mode américaine, sans doute celle qui fut le plus activement à l origine du prêt à porter. Entre les années 1930 et 1950, elle a bouleversé l habillement féminin par des modèles simples, fonctionnels et bien… … Wikipédia en Français
Archie McCardell — Infobox Person name = Archie R. McCardell image size = caption = birth date = birth date|1926|08|29 birth place = Hazel Park, Michigan, U.S. death date = death date and age|2008|07|10|1926|08|29 death place = Casper, Wyoming, U.S. occupation =… … Wikipedia
Genevieve Naylor — was born in Springfield Massachusetts on February 12 1915. She studied at Miss Hall s School, the Arts Students League, and the New School for Social Research.In 1934 Naylor met Berenice Abbott and began studying photography withAbbott at the New … Wikipedia
Coty Award — The Coty American Fashion Critics Awards (awarded 1943 1984) were first announced in January 1942 by the cosmetics and perfume company Coty, Inc. to promote and celebrate American fashion, and encourage design during the Second World War.… … Wikipedia
Xerox — This article is about the company. For photocopying, see photocopier. Xerox Corporation Type Public Traded as NYSE: … Wikipedia
Cynthia Rowley — Cynthia Rowley, fall 2008. Cynthia Rowley (born 29 July 1958) is an American fashion designer. The fashion label she created in the early 1980s bears her name. Contents … Wikipedia
Deborah Turbeville — est une photographe de mode américaine, née en 1938 à Boston, Massachusetts. En travaillant pour les magazines comme Vogue dès les années 1970, elle a marqué la photographie de mode par ses mises en scènes étranges et hors du temps et le grain de … Wikipédia en Français
Madeleine Vionnet — Pour les articles homonymes, voir Vionnet (homonymie). Madeleine Vionnet, née à Chilleurs aux Bois le 22 juin 1876 et décédée à Paris le 2 mars 1975, est considérée comme l une des plus grandes couturières françaises et comme celle qui a le plus… … Wikipédia en Français
Parsons The New School for Design — Coordinates: 40°44′07″N 73°59′39″W / 40.73528°N 73.99417°W / 40.73528; 73.99417 … Wikipedia